Prime Law Solicitors — Content Led SEO & AEO/GEO
- Approach
- SEO tune up, no rebuild
- Optimised for
- SEO · AEO · GEO
- Added
- Blog · FAQ · structured data
Overview
Prime Law Solicitors is a UK law firm. The starting problems mirrored the Ilford project — fading organic traffic, fragmented content and no publishing cadence — but here CodeAxis Ltd kept the existing site and fixed it in place: technical SEO, content rewritten and structured for answer and generative engine results (AEO/GEO), an ongoing blog, and a practice area FAQ.
The Challenge
Organic visibility was slipping and the pages didn't answer the specific questions prospective clients search for. A full rebuild wasn't warranted — the site had to be made faster, better structured and genuinely useful without changing platform.
Results & Impact
Tightened technical SEO and page performance, restructured the practice area pages, and added structured data plus a detailed FAQ so search and AI answer engines can quote the firm directly. Set a steady blog cadence on the legal topics clients actually ask about. Enquiries and new client instructions both rose.
Conclusion
Proof that content and structure — not a rebuild — can be enough to turn a fading site back into a steady source of qualified enquiries.