Ilford Dry Cleaners — WordPress to Custom Rebuild & Local Search
- Rebuild
- WordPress → custom site
- Optimised for
- SEO · AEO · GEO
- Ongoing
- Content cadence · Google Business Profile
Overview
Ilford Dry Cleaners is a high street dry cleaning and laundry business in East London. CodeAxis Ltd moved the site off WordPress onto a custom build, redesigned it around a modern look, and took on ongoing search work — SEO, answer engine (AEO) and generative engine (GEO) optimisation, plus regular blog content and Google Business Profile upkeep.
The Challenge
Organic traffic had been sliding. Service content was fragmented across the old WordPress site with no consistent publishing cadence, Core Web Vitals were slow, and the dated design was losing ground to competitors in the local pack. The rebuild had to fix all of that without dropping existing rankings.
Results & Impact
Rebuilt as a fast custom site, consolidated and rewrote the service pages, and established a steady blog cadence. Structured data and clear, quotable service copy made the pages easy for search and AI answer engines to cite, and the Google Business Profile was brought up to date and kept current. Website traffic, phone enquiries and in store footfall all increased.
Conclusion
A local business site that competes on speed, fresh content and structured answers — not just keywords — and turns that visibility into calls through the door.